Benjamin Moore Aura paint represents a pinnacle in the realm of interior paints, celebrated for its exceptional color depth. The proprietary color lock technology enhances the richness and longevity of the paint finishes, thus setting it apart from conventional options. Its remarkable washability and durability ensure that walls maintain their aesthetic appeal over time, resisting wear and tear.
Unveiling the Aura of Premium Paint
Alright, picture this: You’re about to embark on a painting project. You’ve got the brushes, the drop cloths, maybe even a questionable playlist ready to go. But before you dive in, let’s talk paint—not just any paint, but the crème de la crème: Benjamin Moore’s Aura. Think of it as the Beyoncé of the paint world – always flawless, always setting the standard.
Benjamin Moore, as you probably already know, isn’t just another face in the crowd. They’ve been rocking the paint industry for ages, consistently churning out top-notch quality and seriously innovative products. And Aura? Well, Aura is their rockstar, their headliner, the product where they pour all their best know-how. It’s the peak of paint technology.
Now, Aura isn’t a one-size-fits-all kinda deal. We’ve got Aura Interior, the suave, sophisticated choice for your indoor spaces, ready to make your walls the envy of all your friends. Then there’s Aura Exterior, the tough cookie built to withstand whatever Mother Nature throws its way, keeping your home’s exterior looking sharp and protected.
In this blog post, we’re diving deep into what makes Aura so darn special. Get ready to explore the features and benefits that make it a top pick for folks who know that when it comes to paint, you get what you pay for and with Aura, you’re investing in quality, longevity, and a whole lotta WOW factor. Let’s get started!
The Science of Color: Exploring Aura’s Exceptional Color Technology
Okay, let’s talk color, baby! But not just any color – we’re diving deep into the seriously impressive color science behind Benjamin Moore’s Aura paint. This isn’t your grandma’s paint (unless your grandma is a cutting-edge color chemist, in which case, rock on, Grandma!). We’re talking about a whole new level of color depth, accuracy, and longevity that’ll make your walls sing (figuratively, of course… unless you’re into that kind of thing).
So, what makes Aura so special in the color department? It all boils down to the technological wizardry Benjamin Moore has packed into this paint. They didn’t just mix some pigments and hope for the best – they engineered a color revolution. Think of it like the difference between a blurry phone photo and a crystal-clear, high-definition image. Aura brings that same level of clarity and richness to your walls.
Color Lock Technology: Keeping Your Colors Radiant
One of the secret weapons in Aura’s color arsenal is its ingenious Color Lock Technology. Ever painted a room, only to find the color looking dull or faded after a while? Or maybe you’ve accidentally rubbed against a wall and left a smear of paint behind? Color Lock Technology is here to save the day! It essentially creates a super-strong bond between the paint and the surface, locking the color in place and preventing it from rubbing off or fading over time. This means your walls will stay vibrant and beautiful for years to come.
Gennex Color Technology: Solvent-Free = Worry-Free
But wait, there’s more! Aura also features Gennex Color Technology, which is a game-changer in the world of paint. Gennex is completely solvent-free, which means it’s better for the environment and, more importantly, better for your health. Traditional paints often contain solvents that release harmful VOCs (Volatile Organic Compounds) into the air, contributing to indoor air pollution. By choosing Aura with Gennex Color Technology, you’re creating a healthier and safer home for yourself and your family.
Why Solvent-Free Matters: Breathe Easy
Let’s get real for a second: Why is solvent-free such a big deal? Well, those VOCs we mentioned can cause a range of health problems, from headaches and dizziness to more serious respiratory issues. Choosing a solvent-free paint like Aura minimizes your exposure to these harmful chemicals, creating a fresher, cleaner indoor environment. So, when you’re choosing paint for your home, remember that solvent-free is the way to go for a healthier and happier you!
Aura Interior: Transforming Your Home, One Room at a Time
Let’s step inside, shall we? Forget about those fumes that make your eyes water and the lingering odors that take days to dissipate. We’re diving into the world of Aura Interior paint, where sophistication meets serenity (and zero-VOCs!).
Breathe Easy: Zero-VOCs for a Healthier Home
Okay, real talk: Nobody wants to live in a house filled with nasty chemicals. That’s where Aura Interior shines. It’s got a Zero-VOC formulation, which means it releases virtually no Volatile Organic Compounds into your air.
Why Zero-VOC Matters
Think of VOCs as tiny, invisible gremlins that can cause headaches, dizziness, and even respiratory issues. Yikes! Zero-VOC paints like Aura Interior help you avoid these issues, ensuring healthier indoor air quality for you, your family, and even your furry friends. It’s like giving your home a breath of fresh air – literally!
Aura vs. the Old Guard: A Breath of Fresh Air
Compared to conventional paints loaded with VOCs, Aura Interior is a breath of fresh air (I promise, I’ll stop with the breathing puns soon!). Standard paints can contain VOC levels that are, well, less than ideal. Aura skips the icky stuff, prioritizing your well-being and the planet. So, you’re not just painting your walls; you’re investing in a healthier living environment.
No Stink, All Style: The Low-Odor Advantage
Remember that overwhelming paint smell that lingers for days after a fresh coat? Yeah, Aura Interior says, “Bye Felicia!” Its low-odor formula makes painting a much more pleasant experience. You can paint a room and actually enjoy being in it shortly after. Finally, you can say goodbye to strong smell and hello to the fresh new interior paint for your space!
Prime Time Savings: Self-Priming Power
Time is money, right? Aura Interior’s self-priming nature is like finding a twenty-dollar bill in your old coat pocket. It cuts down on prep time and saves you from buying a separate primer. Slap on a couple of coats of Aura, and you’re good to go! It’s like a one-stop-shop for getting your walls ready for the spotlight.
Scrub-a-Dub-Dub: A Finish That Lasts
Let’s face it: life happens. Walls get scuffed, splattered, and occasionally decorated with rogue crayon masterpieces. Aura Interior’s scrubbable and washable finish is a lifesaver. You can easily wipe away dirt, grime, and even some artistic endeavors without damaging the paint. That means your walls stay clean and vibrant for longer. It’s the perfect formula for families with kids, pets, or anyone who appreciates a low-maintenance home.
Banishing the Bathroom Blues: Mildew Resistance
Bathrooms and kitchens are like mildew’s personal paradise – warm, humid, and full of delicious surfaces to grow on. But fear not! Aura Interior boasts mildew resistance, making it an excellent choice for these moisture-prone areas. You can keep your bathroom looking fresh and clean, without constantly battling those pesky spores. Think of it as a shield for your walls, keeping the bad guys at bay.
Aura Exterior: Protection and Beauty for Your Home’s Exterior
Alright, let’s talk about the unsung hero of home improvement: Aura Exterior paint! You’ve poured your heart and soul into the interior, now it’s time to give your home’s exterior the royal treatment it deserves. Aura Exterior isn’t just a pretty face; it’s like a suit of armor for your house, battling the elements day in and day out. Think of it as a superhero cape – but for your siding!
First off, this stuff sticks like glue! We’re talking superior adhesion that laughs in the face of blistering, peeling, and fading. No one wants their paint job looking like a sad, sunburnt mess a year after applying it, right? Aura Exterior has your back.
Weather Warrior
Speaking of the sun, rain, and everything in between, Aura Exterior is a champion at maintaining its color and sheen even when Mother Nature throws a tantrum. You know how some paints start looking dull and washed out after a while? Not this one! It’s like it has a built-in SPF for ultimate color protection.
And let’s not forget the dreaded mildew – that sneaky little fungus that loves to creep up on exterior surfaces, especially in damp climates. Aura Exterior has impressive mildew resistance, acting as a bouncer to keep those unwanted guests away from your wood siding, trim, and even masonry. Seriously, it’s like a force field against the green menace.
Versatility is Key
Whether you’re dealing with charming wood siding, intricate trim, or sturdy masonry, Aura Exterior is up for the task. It’s like the Swiss Army knife of exterior paints, ready to tackle whatever surface you throw at it.
Surface Preparation: The Key to a Flawless Finish
Alright, listen up, folks! You’ve got your hands on some fancy Aura paint, the crème de la crème of coatings, the Mona Lisa of…well, paint. But even the most amazing paint in the world won’t look its best if you slap it on a surface that’s, shall we say, less than perfect. Think of it like putting a diamond ring on a dirty finger – the diamond’s still gorgeous, but the overall effect is a little underwhelming. That’s where surface preparation comes in. It’s not the most glamorous part of painting, but trust me, it’s where the magic truly begins!
Think of surface prep as building a rock-solid foundation for your masterpiece. It’s the secret ingredient that separates a DIY disaster from a Pinterest-worthy paradise. You want your Aura paint to adhere like it’s nobody’s business, showcasing its color depth and flawless finish for years to come, right? Then, my friends, you need to prep! Let’s break down how to get those surfaces ready for their Aura makeover.
Preparing Different Types of Surfaces
Okay, so, surfaces aren’t created equal. An old, peeling wall needs a totally different treatment than a fresh piece of drywall. Here’s your cheat sheet to prepping success, no matter what you’re dealing with:
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Previously Painted Surfaces: Let’s get real, most of us aren’t starting from scratch. But don’t just paint over the old stuff, okay?
- Cleaning: This is where you channel your inner Cinderella! Grab a sponge, some mild detergent, and get to scrubbing. You need to remove any dirt, grease, or grime. Think of it like giving your walls a spa day before their big transformation!
- Sanding: Time to smooth things out. Use a medium-grit sandpaper to scuff the surface, creating a “tooth” for the new paint to grip onto. If you have any glossy areas, pay extra attention to them. We want a blank canvas, not an ice-skating rink!
- Repairing Imperfections: See any cracks, holes, or dents? Now’s the time to fix them. Use spackle or joint compound to fill in the imperfections, let it dry completely, and then sand it smooth. Remember, smoothness is key.
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Bare Wood: Ah, the beauty of natural wood! But even natural beauty needs a little prep.
- Priming: Wood is porous, meaning it soaks up paint like a sponge. Priming seals the wood, creating a uniform surface for the Aura paint to adhere to. Use a high-quality primer specifically designed for wood. It will make a world of difference!
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Drywall and Plaster: The go-to for modern walls but they come with their own needs!
- Patching Holes: Nail holes, anchor holes, rogue doorknob incidents – we’ve all been there! Use spackle to fill in the holes, let it dry, and sand it smooth. Again, smooth, smooth, smooth!
- Sanding Smooth: Even new drywall can have imperfections. Use a sanding pole with fine-grit sandpaper to smooth the entire surface.
- Priming: Just like wood, drywall needs a good primer to seal it and create a uniform surface. Use a high-quality drywall primer.
Common Surface Preparation Challenges and Solutions
Okay, let’s talk about some common problems you might encounter and how to tackle them like a pro.
- Mold and Mildew: Found some unwanted guests? You’ll need to kill them before painting. Use a bleach solution (1 part bleach to 3 parts water) to clean the affected area. Let it sit for 10-15 minutes, then rinse thoroughly. Make sure the surface is completely dry before painting.
- Peeling Paint: Don’t even think about painting over peeling paint! You need to remove it first. Use a paint scraper or wire brush to remove any loose or peeling paint. Then, sand the edges smooth so the new paint blends seamlessly.
- Stains: Water stains, grease stains, crayon masterpieces (we’re looking at you, parents!) can bleed through your new paint job. Use a stain-blocking primer to seal the stains before painting. This will prevent them from ruining your beautiful Aura finish.
The bottom line? Surface preparation might seem like a pain, but it’s an investment in the long-term beauty and durability of your paint job. Trust me, taking the time to prep properly will pay off big time in the end! Now, get out there and get prepping, you’ve got this!
Application Techniques: Achieving Professional Results (AKA: How Not to Make a Mess)
Okay, so you’ve splurged on Aura paint. Smart move! But even the best paint in the world won’t look its best if you slap it on like you’re finger-painting in kindergarten. Let’s talk technique, shall we? Because nobody wants walls that look like a Jackson Pollock gone wrong.
Gear Up: Brushes, Rollers, and Sprayers, Oh My!
First things first: tools. Aura is a high-quality paint, so treat it with respect and use the right applicators.
- Brushes: For cutting in (that’s painting along edges and corners, folks), go for a high-quality nylon or polyester brush with an angled tip. These will give you a nice, clean line. Think of it as your paintbrush samurai sword.
- Rollers: Microfiber rollers are your best friend for large, flat surfaces. They hold a ton of paint and leave a smooth, even finish. Avoid those cheap foam rollers – they tend to create bubbles and splatter like crazy.
- Sprayers: If you’re feeling fancy (and have a lot of surface to cover), an airless sprayer can give you a super-smooth, professional-looking finish. But be warned: sprayers have a learning curve, so practice on some cardboard first! And always wear a mask!
The Art of Application: Rollin’, Rollin’, Rollin’… and Cutting In
Alright, the moment of truth!
- Cutting In: Start by “cutting in” along the edges of your walls, around windows, and near the ceiling. Use a light touch and try not to overload your brush with paint. Think of it as gently guiding the paint where it needs to go.
- Rolling: Dip your roller into the paint tray, making sure to coat it evenly. Then, roll the paint onto the wall in a “W” pattern. This helps to distribute the paint evenly and avoid those annoying roller marks. Overlap each stroke slightly to ensure full coverage.
- Spraying: If you’re using a sprayer, hold it about 12 inches from the surface and move it in smooth, even strokes. Overlap each stroke by about 50% to avoid streaks.
Patience, Young Padawan: Drying Time Matters!
Don’t rush the process! Aura paint needs time to dry properly between coats. Check the can for the recommended drying time (usually around 2-4 hours). Resist the urge to start the second coat early – you’ll just end up with a sticky, uneven mess.
Troubleshooting: When Things Go Wrong (and They Sometimes Do)
Even with the best intentions, painting mishaps can happen. Here are a few common problems and how to fix them:
- Brush Marks: If you see brush marks, it means you’re either using too much paint or not applying enough pressure. Try using a lighter touch and feathering the paint out.
- Roller Stipple: This is that orange-peel texture you sometimes get from rollers. To minimize it, use a high-quality microfiber roller and don’t press too hard.
- Runs: Runs happen when you apply too much paint in one spot. If you catch a run while the paint is still wet, you can usually brush it out. If it’s dry, you’ll need to sand it down and repaint.
Painting can be a little intimidating, but with the right tools, techniques, and a little patience, you can achieve a professional-looking finish that will make your home look amazing.
Choosing the Right Sheen: It’s Not Just About Looks, Folks!
Okay, so you’ve decided on Aura (smart move!). You’re ready to roll… but wait! There’s one more tiny detail: sheen. And trust me, it’s way more important than you think. Sheen isn’t just about how shiny your walls are; it’s about durability, cleanability, and even how well your walls hide imperfections. Think of it as the final touch that can make or break your paint job. The Aura line comes in a range of sheens, each with its own superpowers. Let’s break it down, shall we?
Decoding the Sheen Spectrum: From Flat to Fabulous
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Matte: Imagine the softest, most velvety finish you can. Matte is your go-to for ceilings and those low-traffic areas where you want to hide imperfections. Think of it as the master of disguise for any wall blemishes. It’s not the most scrubbable, though, so maybe skip it in the kids’ playroom.
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Eggshell: Ah, the Goldilocks of sheens – not too shiny, not too dull, just right! Eggshell offers a subtle sheen with better durability than matte. It’s a solid choice for living rooms and bedrooms, giving you a touch of elegance without being overly flashy. Plus, it’s reasonably easy to clean.
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Satin: Now we’re getting into the more durable territory. Satin has a noticeable sheen that reflects a bit more light. It’s easier to clean than eggshell, making it a great option for kitchens and bathrooms – places where spills and splatters are basically inevitable.
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Semi-Gloss: Shine bright like a diamond! Semi-gloss is highly durable and super easy to clean. It’s perfect for trim, doors, and those areas that get a lot of wear and tear. Just be warned: it will highlight any imperfections, so make sure your surface is smooth!
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High-Gloss: The glamour queen of paint sheens! High-gloss is the most durable and easiest to clean, but it’s also the most reflective. It’s best used sparingly for accents, like a front door or decorative molding. This sheen shows everything, so surface prep is crucial.
Sheen Scene: Matching Sheen to Room & Surface
Choosing the right sheen really boils down to the room and surface you’re painting, and the look you are trying to achieve:
- Low-Traffic Zones (e.g., Ceilings, Formal Dining Rooms): Matte is your friend. It hides imperfections and creates a soft, diffused look.
- High-Traffic Zones (e.g., Hallways, Kids’ Rooms): Opt for satin or semi-gloss for easy cleaning and durability.
- Bathrooms & Kitchens: Satin or semi-gloss are your go-to options. The extra sheen helps with moisture resistance and easy cleaning.
- Trim & Doors: Semi-gloss or high-gloss will give you a durable, easy-to-clean finish that can stand up to constant use.
- Accent Walls: Go bold with high-gloss or create a subtle statement with matte – the choice is yours!
Ultimately, choosing the right sheen is a matter of personal preference. Consider how you use the space, how much natural light it gets, and the overall look you want to achieve. Don’t be afraid to experiment and have fun with it! After all, it’s just paint!
Where to Snag the Real Deal: Getting Your Hands on Authentic Aura Paint
Alright, so you’re sold on Aura paint – excellent choice! But hold your horses; before you slap that gorgeous color on your walls, let’s talk about where to actually buy it. You wouldn’t want to end up with some imitation masquerading as the real thing, right?
Think of it like this: you wouldn’t buy a designer handbag from a street vendor, would you? Same goes for your premium paint. To make sure you’re getting genuine Benjamin Moore Aura paint, head straight to the authorized retailers. It’s all about quality control, folks!
Your Best Bets: Benjamin Moore Retailers & Independent Paint Stores
Your prime hunting grounds for authentic Aura are Benjamin Moore Retailers and those fantastic Independent Paint Stores. These are the pros, the folks who know their stuff and have a direct line to the source. They’re not just selling paint; they’re selling expertise, so feel free to ask questions and get some personalized advice! They can even help you find the perfect shade to match your grandma’s antique teacup (no judgment, we all have our quirks!).
Buyer Beware: The Wild West of Online Sellers
Now, let’s talk about the internet – that vast, untamed frontier of deals and, unfortunately, sometimes deception. While it might be tempting to snag a “bargain” from some random online seller, be very careful! You could end up with counterfeit paint (yikes!), expired product (double yikes!), or even just plain old mismatched colors. Is that really worth saving a few bucks? Probably not.
Finding Your Local Aura Sherpa: The Benjamin Moore Website
So, how do you find these magical authorized retailers, you ask? Simple! Just mosey on over to the Benjamin Moore website. They’ve got a handy-dandy store locator that’ll point you to the closest legitimate source of Aura goodness. Type in your zip code, and boom – a map full of places where you can get the real deal. It’s like a treasure hunt, but the treasure is perfectly pigmented paint!
So, next time you’re thinking about giving a room a fresh coat, maybe consider Benjamin Moore’s Aura. It might just be the easiest way to get that perfect, long-lasting finish you’ve been dreaming of. Happy painting!
